After having Crash Landing on You stars Hyun-Bin, Son Ye-Jin, and Itaewon Class superstar Park Seo-Joon, Smart Communications revealed their newest endorser - the K-pop sensation and the biggest boy group in the world - BTS. RM, Jin, Suga, J-Hope, Jungkook, Jimin, and V will be on the network's "Live Smarter, Live with Purpose" campaign for 2021.
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| image from Big Hit Entertainment |
According to Smart President and CEO Alfredo S. Panlilio, "Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times. It is, therefore, a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do and ultimately live Smarter for a Better World".
BTS is the first Korean Pop Group that has a Grammy nomination. It has millions of followers across the globe called "Army". Their hit single "Dynamite", an all-english song, is Guinness World Records' Most Viewed YouTube video in 24 hours and bagged a lot of awards including People's Choice Awards for Song of 2020 and Music Video of 2020.
"Just like BTS who are able to inspire millions of young people all over the world through their music, Smart Prepaid aims to bring about amazing experiences to the Filipino youth through technology to make life easy, fast, and simple. This way, the young generation are empowered to immerse in their interests and succeed with their pursuits,” said Jane J. Basas, SVP and Consumer Wireless Business Head at Smart.
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